D2C WEARABLE DEVICE

THE CHALLENGE

The client was looking to acquire new customers while remaining efficient and needed scale outside of what they could get through social.

THE SOLUTION

We put together a group of podcast hosts with strong performance history that loved the product and had a core audience fitting the target demographic. Our initial test campaign was $75K over two months launched with 9 podcasts that we felt were a perfect fit.

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150% roas

achieved across the initial campaign period

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300% roas

achieved from the original campaign after 6 months

PODCASTS

became the brand’s best performing non-digital channel