WHY AUDIO ADVERTISING?

Personality driven audio channels provide advertisers with an efficient and effective means of driving sales.

Host endorsements tap into the personal relationship between hosts and their listeners, giving advertisers a unique opportunity to connect with their target consumer in an authentic and emotionally engaging way.  

Much like a recommendation from a trusted friend or family member, a host endorsement can provide a company with instant credibility and increased brand awareness.

 

PODCAST STATS

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60%

OF LISTENERS BOUGHT A PRODUCT OR SERVICE THEY HEARD ABOUT ON A PODCAST

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73M

AMERICANS HAVE LISTENED TO A PODCAST IN THE LAST MONTH

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44%

TELL FRIENDS & FAMILY ABOUT PRODUCTS THEY HEARD ABOUT ON A PODCAST

 

RADIO STATS

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270M

AMERICANS LISTEN TO RADIO EACH WEEK

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#1

RADIO IS THE NUMBER 1 REACH MEDIUM FOR ADULTS 18-54

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97%

OF ADULTS 35-54 LISTEN TO RADIO EACH WEEK

 
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