HIGH AOV D2C
THE CHALLENGE
The client was managing their podcast ad campaign in-house and they were looking for an agency that would be able to provide scale while still meeting ROAS goals.
THE SOLUTION
First, we optimized the schedules they had in place; cutting back frequency and strategically placing the most efficient schedule for each podcast. We then began adding podcasts using strategic testing strategies to maximize ROI while ensuring long-term success.
183%
increase in conversion rate during year 1
48 months
of consecutive ROAS overperformance
15%
of company revenue directly attributable to podcast ads