Why Audio Advertising?

Audio channels offer advertisers a powerful, efficient, and effective way to drive full-funnel marketing success. With its unique ability to reach consumers anytime, anywhere, and on any platform they prefer, audio is truly ubiquitous—always accompanying the listener through their daily routines. Whether through podcasts, streaming, radio, or satellite, audio provides a valuable opportunity to engage audiences in a meaningful and resonant way.

By harnessing the emotional power of sound, brands can foster deeper connections with their target consumers, strengthening brand affinity and inspiring action.

At Sonic Integrated Marketing, we specialize in planning, buying, and executing high-impact audio campaigns that seamlessly reach your audience across multiple devices, content types, and platforms. Our expertise in content consumption patterns ensures that your message is delivered with precision, maximizing both efficiency and effectiveness.

Optimizing audio across various touchpoints amplifies brand impact, forging an emotional bond between advertisers and consumers. Whether it’s a commuter tuned into their favorite radio host, an employee listening to music while they work, or a listener catching up on their favorite podcast while doing chores—audio is always present, creating endless opportunities for meaningful brand engagement.

 

Podcast Statistics

135m

AMERICANS HAVE LISTENED TO A PODCAST IN THE PAST MONTH

57%

OF LISTENERS PURCHASED A PRODUCT OR SERVICE THEY HEARD ABOUT ON A PODCAST

44%

OF LISTENERS TELL FRIENDS & FAMILY ABOUT PRODUCTS THEY HEARD ABOUT ON A PODCAST

 

Radio Statistics

270M

AMERICANS LISTEN TO RADIO EACH WEEK

#1

RADIO IS THE NUMBER 1 REACH MEDIUM FOR ADULTS 18-54

97%

OF ADULTS 35-54 LISTEN TO RADIO EACH WEEK