INCREASE DIRECT SALES
MaxiClimber’s goals were straight-forward; increase product awareness and drive direct sales through the MaxiClimber site.
To achieve these goals we found fitness enthusiast podcast to act as brand ambassadors. Each of our 10 hosts took the 30 Day MaxiClimber Challenge, and shared the experience with their listeners.
We were able to provide an offer accessible via vanity URL for direct purchases that was more compelling than the price point at retailers.
increase in new users to the MaxiClimber website during first week of campaign
increase in Return Visitors to the site during 8 week campaign